Brandlab is a screens-down workshop within Youtube for high-powered executives. Project Cubby was devised to get devices out of participant’s hands, and into a secure, tucked away space, allowing a session free from distractions.

Part exploration of data, part celebration of journey, and part personal space — the Cubby is meant to serve as each guests anchor point as they move in and out of the space. It welcomes them as they arrive, uses data to connect them with their fellow attendees and seeks to provide a bit of magic to their visit to YouTube.

The wall updates as the guests interact with their cubbies, displaying a sequence of data visualizations on the above screen for the length of the cubby wall.

At its heart, this project is about designing a system that is responsive to the needs of its user as those needs change throughout the day.