Coraline was Laika's first stop-motion feature, setting the stage for the studio’s unique storytelling and craftsmanship.

Building on that foundation, ParaNorman became the second stop-motion feature. To promote it, we developed a fully integrated campaign that spanned digital, physical, and interactive experiences - everything from collectible zombie boxes to a digital experience that let audiences become their own animators. 🧟

The campaign follows one core truth: #weirdwins.